Dong Thap tourism: The journey of turning into nothing

24/07/2020 2114 0

The number of visitors doubled, the revenue increased by three times compared to the time before the implementation of the Dong Thap Tourism Development Project for the period of 2015-2020 was an impressive result in 2019, marking an important milestone of the industry. Dong Thap tourism in its journey to make the impossible possible.

Especially, from the results, Dong Thap tourism image "Pure as the soul of Sen" has created a good impression in the hearts of tourists and the attention of the media.

Hard start

Dong Thap embarked on the Tourism Development Scheme with a difficult start.
In the photo, visitors experience at Tram Chim National Park

From the first days of working as a tourist, Dong Thap identified numerous difficulties with the current situation. Not bestowed nature or mountains, islands, Dong Thap with infrastructure for the weak tourism industry; tourist products are monotonous, rudimentary, duplicated, service quality is low, there are not many activities of entertainment, entertainment, relaxation, experience to create a sense of excitement and attraction to retain visitors.

The team of guides, speakers and tourist service have not been carefully trained, the understanding of tourism is not deep, showing many weaknesses in the way to serve and promote tourism. That day, the propaganda and tourism promotion lacked impression, the effectiveness was not high.

Secretary of the Provincial Party Committee Le Minh Hoan - the father of the Tourism Development Project once expressed, in the spirit of prayers, dynamism, creativity, hospitality, bravery to overcome difficulties to go up, Dong Thap wishes to expand. cooperate to join hands, contributing to Dong Thap tourism development commensurate with the available potential. "Wherever you go, go with your heart."

Important results

Dong Thap tourism image impresses visitors
through promotional events such as: Lotus Festival, Cultural and Tourism Week

With determination to revive the smoke-free industry, after 5 years of implementing the Dong Thap Tourism Development Project for the period 2015-2020, Dong Thap tourism has determined its position in the Delta. Kowloon and the whole country.

In 2019, Dong Thap tourism welcomes and serves 3.9 million visitors, with a turnover of 1,050 billion VND. Compared to before the Project, the number of visitors doubled, the revenue increased by 3 times (increased by more than 713 billion), far exceeding the target of the Project (3.5 million visitors, the revenue reached from 900 to 1,000 billion. copper). These two targets are 2 years ahead of the target of the Project.

Having achieved the above results, the province has focused on exploiting the unique tourism strengths, which has built up attractive tourist programs such as: One-day farmer experience, Experience flooding season of local fishermen. Dong Thap Muoi, Sac Dong Dong Thap, A career a day, Going in the green of orchards and so on.

The construction of products is carried out seriously and effectively; focus on training human resources associated with each type of tourism service and close to the actual needs of businesses and facilities. Connected and included in the tour program of new tourist attractions such as: Tan Thuan Dong tourist village (Cao Lanh city); Phuong Nam Cultural Tourism Area (Lap Vo District); Lai Vung Pink Tangerine Garden; Phu My Con tourist village (Thanh Binh district); Buu Lam ancient pagoda (Cao Lanh district); Visiting purple-rolling Auricular, First-flowering Royal Flowers in Tram Chim National Park

If in 2014, the whole province did not have any private tourist destinations, until now, 51 community tourist sites have been developed to effectively serve tourists. The total investment value is over VND 2,000 billion.

This is a remarkable result, showing that the promotion of socialization in key tourist areas and areas, creating favorable conditions for the community to participate in investment and development of tourism, has also been conducted effectively. - Mr. Ngo Quang Tuyen - Deputy Director of Department of Culture, Sports and Tourism said.

As a pioneer in responding to the province's tourism development policy, Mr. Nguyen Ngoc Hung - Happy Land Hung Thy tourist area of ​​1.7ha, in Tan Quy Dong ward, Sa Dec city, confirmed this result. In addition to the policies to support investment in tourism development, which contribute to creating conditions and encouraging investors and citizens to actively participate in tourism development investment, there is also a companion, encouragement and contribution. the main idea of ​​provincial leaders to gradually improve.

Secretary of the provincial Party Committee Le Minh Hoan (on the right) regularly visits,
encourages and comments on the improvement of tourism products.
In the photo, Mr. Tran Thanh Hung (Frog Flower House)
 talks with the Secretary of the Provincial Party Committee about homestay tourism

Talking about tourism's contribution to local economic development, Mr. Nguyen Ngoc Thuong - Director of the Department of Culture, Sports and Tourism said that it was not only reflected in the figures of the number of tourists, about In fact, tourism also contributes to the local socio-economy by providing direct jobs to thousands of local workers and people from accommodation services such as vacation rentals, motels, hotels, on-site exports of a large number of agricultural products, specialties, gift products, products of craft villages.

Looking to the future

However, it must be acknowledged, Dong Thap tourism still has many limitations and shortcomings need to be overcome. Although specific tourism products have been located, progress has been slow; the arrangement of investment capital has not achieved the desired results; the progress of some tourism infrastructure projects is still slow.

In addition, socialization and calling for investment in tourism have achieved certain results but still not uniform across sectors; typical areas such as entertainment, restaurants, stops, production, supply, sales of gifts, etc. are few and small in scale; It is not attractive enough to attract tourists to spend money and use travel services.

Mr. Ngo Quang Tuyen said that the Department of Culture, Sports and Tourism would propose the provincial People's Committee to consider deciding the completion of the targets of Dong Thap tourism development project in the period of 2015-2020; allow the development of the Provincial Tourism Development Project in the period of 2020 - 2025, vision to 2030 in accordance with the situation and requirements of the new period, which will enhance the implementation of synchronous tasks to transfer Strong tourism in the province develops from the width to the depth: Rich products, professional style, increasing the time saved, the spending of tourists, improving the operational efficiency of the tourism industry.

Orientation to build Hoa Sa Dec Tourism and Cultural Village

The province will continue to invest in the complete development of typical tourist products of each tourist area and spot; building a model of agricultural ecotourism products; building Hoa Sa Dec Tourism and Cultural Village in association with OCOP Program and building new rural areas; promote calling for investment in tourism; orient and support localities in developing models of community based tourism, homestay tourism and building typical local tourism products.

In addition, the province will implement an action plan to implement the objectives of the Ho Chi Minh City Tourism Cooperation and Development Program and the Mekong Delta region; renovating specialized management activities, actively reforming administrative procedures, raising the effectiveness and efficiency of direction and administration; promote the application of information technology in tourism activities, in which, launch and put into operation the Smart Tourism Portal of Dong Thap Province. 

Van Khuong

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